Disney and Thread: A Tale of Two Brands

Something kind of fascinating happened over on Threads and I need to talk about it (and bully Disney some more).

Disney has given an absolute masterclass in how failure to know 1) the platform, 2) your audience and, 3) the state of your own brand comes boomeranging back to smack you in the face. Join me to talk about how once again Heated Rivalry is driving the moment, how the vibeshift I keep sensing is rewarding engagement with smaller, more curated audiences over bland corporate laziness, and how fun and silliness can sit directly alongside fierce anti-corporate, anti-fascist, and anti-slop sentiment.

This is the way!

Hello, World!